WWB designs financial products and services that fulfill women’s needs while demonstrating the sustainability and social impact of serving women, “proving the business case.” By providing innovative approaches that we can replicate and scale we can generate impact and prove that investing in women directly can be profitable. By investing in women, we produce a multiplier effect on the well-being of their households and communities.
WWB creates innovative financial products including credit, savings and insurance and works with partners to bring these products to scale. We do this through understanding the financial needs of women and then creating products to fit those needs. By designing tailored products and using marketing and delivery techniques not currently used in microfinance, we seek to give women not only access to financial services, but also control over their assets. WWB also provides institution-strengthening services to support microfinance institutions, including leadership development, gender diversity initiatives, and financial training and support.