Harsha Thadhani Rodrigues
Printer-friendly versionICICI Builds Technology-based Financial Literacy Services and Remittance Products for Rural Markets
Authors: Celina Kawas and Harsha Thadhani Rodriguez, 2004
Expansion Strategies in Microfinance
Authors: Harsha Thadhani Rodrigues and Tricia Morente, 2005
Equity Building Society Builds a Successful Alliance with a Money Transfer Operator to Offer Remittance Services
Authors: Celina Kawas and Harsha Thadhani Rodriguez, 2004
Equity Building Society (EBS) is a public company that offers a range of financial products similar to commercial banks in Kenya. It has identified its market niche as micro, small and medium enterprises, salaried persons and small-scale farmers who do not receive services from mainstream financial institutions. Until 2003 the remittance business in Kenya was mainly channeled through Western Union, which controlled approximately 60% of the market share. In September of that year, EBS entered into sub-agent agreement with Western Union increasing its market share to about 12% of the remittance market in Kenya or 20% of the local Western Union business.
