
On June 05, 2008 WWB's publication "Stemming the Tide of Mission Drift: Microfinance and the Double Bottom Line," was cted in a Time magazine article, The Big Trouble in Small Loans, on interest rates and commercialization. According to the article, "financiers are increasingly convinced that there is huge money to be made in microfinance, and this increased interest is causing alarm bells to go off for many industry insiders.
Time Magazine featured WWB's working paper, "Stemming the Tide of Mission Drift: Microfinance and the Double Bottom Line," on the World section of its online magazine. The Time article, titled "Microfinance: Women Being Cheated?" asks the question that initially motivated WWB to begin collecting data on microfinance institutions as they transform to regulated financial institutions: