Women’s Market
Transforming the Landscape of Leadership in Microfinance: Maintaining the Focus on Women
Authors: Elizabeth Lynch
“Transforming the Landscape of Leadership in Microfinance: Maintaining the Focus on Women” introduces WWB’s new methodology for helping MFIs support gender diversity at all levels of their institution. WWB has expanded its Women’s Leadership Development Program, which works with individuals, to include a tool that focuses on the challenges and opportunities microfinance institutions face in the attraction, retention, and promotion of qualified women staff members - the Organizational Gender Assessment.
Keywords:Marketing for Microfinance
Author: Yasmina McCarty
Marketing for Microfinance is designed as a reference guide for microfinance organizations seeking to develop their marketing capabilities. It describes in detail the steps involved in developing, implementing and monitoring a marketing strategy. It provides examples from WWB network member microfinance organizations and banks, and includes tools designed for the marketing specialist. It also briefly covers customer research, segmentation, branding, and customer care.
Keywords:Stemming the Tide of Mission Drift: Microfinance Transformations and the Double Bottom Line
Author: Christina Frank, 2008
This paper provides an overview of the process by which microfinance institutions (MFIs) convert from NGOs into regulated financial institutions—known as transformation—and examines the impact of transformation on a control group of MFIs tracked by WWB over the past five years, giving particular attention to the effect of transformation on MFIs' outreach to low-income women.
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